Everyone has their moment in the sun, but eventually, the spotlight moves on. Trends shift, the media's focus changes, and new generations come up with their own icons. Even the most iconic figures can become everyday names or fade away. Marketing can only take you so far, and after a while, if it's the same old story, people just start to tune out. I mean, think about stars like Madonna - she's still a legend, but she's not grabbing headlines like she used to, right?