How to Build a Profitable Brand that Impacts Lives

Every business starts with a purpose. A vision jumpstarted in the founder's mind and turbocharged by their imagination.

A business that lacks a clear and robust purpose is a business that lacks a solid core; it might look shiny on the outside but still fragile on the inside.

This business will lack structures and meaning; one day or the other, when cash is tight, and people’s morals weaken, it will collapse and get knocked down on its knees.

Oh wow, that was serious talk. Let’s tone down our language and simplify things.

To grasp the concept of a brand purpose, let’s do simple experimentation, shall we?

Close your eyes, take a deep breath, and think of nothing but one question.

What is the purpose of your life?

It’s a profound question, but I was hoping you could close your eyes and honestly think about it for a moment.

• Why do you do the things you do daily?
• Why do you go to work?
• Why do you want to make more money?
• Why do you want to accomplish specific things?
• Why do you keep working on your business even after you know that of losing it all?