How to Leverage People’s Self-Interest to Serve Your Interest

Nour Boustani
7 min readSep 19, 2022

Greed, selfishness, lust, desire, and hunger for sex, wealth, and happiness, are the superpowers and magic spells that control the human spirits and manipulate their souls.

Humans live for themselves. No matter how hard they try to cover their lust for selfishness, they can’t fake it for too long.

Humans are in a constant mental battle between selfishness and selflessness, and somehow greed always wins. Even if a person helps another, they seem to do it to feel better about themselves.

Selfishness is a weakness that creatures beyond human intelligence can use to manipulate people and get them to do whatever they want “wuuuuuu.” Today I’m going to get you on a journey inside my mind’s dark and light sides.

I will reveal my devil face and teach you how to manipulate people and give them no choice but to sleepwalk toward you. A few minutes later, I will burn the devil with the angels’ light and teach you how to use your influence to lead people to the choice that serves their self-interest.

In marketing, we can’t sell people products and make them follow a brand if they are fully awake and critically aware of everything we say. We have to put them to sleep for a while or build an illusion around them to make it easier to attract them to our…

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