My friend, Philip, this is a great article. You have asked the right question. Why do some people succeed and many fail? Many writers don't know what they want to gain from writing online. If someone wants to build influence and earn money, they must connect on a large scale because more connection equals more awareness and distribution of the writer's message. If a writer only wishes to write and connect with a small group, then they should give no attention to expanding their network at a large scale. I appreciate this piece