Thank you for your comment, Sara.
The question isn't what the end product is; the question is who would buy that product.
Suppose the business can create random but exciting articles. You can combine the random drawings with the articles into a series of books illustrating the story of a random writer struggling to make a living.
You can build a community around randomness and present the business as the leader of random writing and how to use creativity and randomness to make a living.
The approach can be funny and attractive for a publisher to create a collection of books and promote it to their audience.
It doesn't matter what you sell, Sara; what matters is how you package and make it believable for people to digest your ideas and buy your products.
That's only a quick thought, Sara
I hope it helps.