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The Complete Guide to Creating the World's Most LOVABLE Brands
Lovable brands are products of well-thought-out customer experiences.
As marketers and entrepreneurs, we care about building likable businesses because they are marketable and easy to sell.
I work hard with clients to make their brand lovable because it's cost-efficient.
In business, there are three different methods to increase the bottom line.
- Attract new customers.
- Increase the average value of a purchase.
- Increase the frequency of the purchase.
While attracting new customers might sound exciting, it’s extremely expensive for a small business.
However, if a small brand can keep customers buying from their business repeatedly and visiting their store more frequently, in that case, they can multiply their marketing return without increasing their advertising budget.
Most newbie entrepreneurs I met are short-term thinkers with building their businesses; they only think in terms of a single transaction per customer instead of developing a relationship with loyal clients and increasing their lifetime value and spending amount.
Creating a likable brand is more an art than a science; it requires learning many soft…
