The CREATORS Guide to Making Money

Creators and professionals seldom make any money or enjoy a decent living. The reason for that isn’t a lack of skills or talent but a lack of a cohesive brand image, reputation, and profitable business model.

Artists, writers, therapists, musicians, and others spend their entire life mastering their skills but seldom understand how to make money with that skill; they think if they create, money will come.

However, when you ask them when and how the answer is always “no idea!”

To make money as a creator or as an expert, you must generate demand around your name; people have to fall in love with you, trust in your capability to solve a problem, share a common purpose with you, and want to support your work.

If you notice that most creators and professionals are selfish and create work for themselves, they seldom do market research or find what people will pay money for collecting.

They rarely research industry standards and optimize their work to make it easy for publications and agents to sell their work to the public.

Most people don’t understand your late-night sketches or ambiguous work; they buy work they can understand and relate to from people they trust and admire.