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The FREELANCER Guide to Making More Money
Most freelancers cannot generate enough income and enjoy a decent living because they undervalue their work, serve cheap clients, and lack a profitable business model.
As a freelancer, you shouldn’t think of yourself as an employee; instead, think of yourself as an agency or a business that offers top-notch service at a premium price.
9 Steps to making more money as a freelancer
1. Specialize in a specific field of expertise
Focus on a smaller group of customers with a specific problem; you are not a supermarket that offers all sorts of services; you are an expert and a brand.
It’s challenging to be good at unique skills or for people to recognize you as the expert for solving multiple problems; specialization gives you focus, improves the quality of your work, and builds a brand around your name.
A business that needs to design excellent packaging for their new products and invested tons of money in research and production will not look for a random freelancer who creates social media posters.
Instead, they look for the best packaging designers in the market.
