The NO B.S. Guide to Making More Sales

I find it fascinating when the wrong people try to sell the wrong product to the wrong customer using the wrong approach and then wonder why no one is buying.

Don’t you find that interesting?

The beauty of business, specifically sales, is that it depends highly on logic and simple common sense.

If you know how to sell, the result will show proudly in your sales dashboard, and if you don’t, it will be there shamefully at the end of the month.

To get more sales is not a matter of reading hundreds of sales and marketing books, attending tens of business seminars, building complicated funnels, or following a specific sales process.

To sell more means putting a few essential things together and orchestrating them with a sense of harmony, so more customers pull out their wallets and pay for your product or service.

Most businesses focus only on a single aspect of selling; they hire the best salespeople and expect tons of sales at the end of the week or hire marketing agencies to design the perfect sales process and systems and then expect a 90% conversion rate.

Sale is a dynamic process; it includes your business, the customer, and a lot of harmony in between. You only control 50% or less of the outcome, while the customer controls…