The “Understand Your Readers” Challenge — Dare to Listen

You have been writing for a long time, but your articles fall on deaf ears; it’s time to save your breath and quit writing or change your strategy and how you approach writing your content.

The content you are putting out there isn’t effective, and it doesn’t matter how many articles you write; you will not get any traction or engagement.

Your failure or tiny success results from you writing for yourself rather than your audience; you assume you know what your audience wants to read but never took the time to see the world from their perspective.

You lack the depth of understanding of your audience’s pains, what problems they need to solve and what they desire.

The other problem is that you follow the herd and copy other writers, turning your article into a commodity story that bores them to death rather than discussing the same issue from different and exciting perspectives.

Do you know that before a successful business launches any product or service, it must conduct intense customer research and find out what the customer needs or wants? After all, millions of dollars are on the line, and they can’t afford to blow it off for lack of research.