Well put, Linda; we can outline Medium communities into three circles. The smallest is the shared topic; people love to read topics they are interested in reading, and the second circle, which is bigger than the first circle, is shared values. People love to read content they share the same values with, and the third circle, the biggest one, is shared personalities. People love to read and connect with others that share similar characters. Those three factors drive the most engagement in the long term 😊