You are the king, but you have to talk in a way that people like to hear or enjoy listening to your message; you have to craft a message that fits their level of understanding if you wish to keep ruling and helping. Science is great but is the readers you are connecting with into science? You have no problem with your content. It's easier to write for the people and what they care about; you can give science rest and experiment with something else for a time. See if you get different results.